Nowadays there is a proliferation of broadband speed tests on the internet. These have arisen in response to the growing difference between the speeds advertised by Internet Service Providers (ISP's) and the speeds actually received by consumers. More and more customers are finding that their speeds are far lower than what they are paying for and research by Moneysupermarket.com in 2007 showed that 44% of 43,000 customers were receiving only a pitiful HALF of the advertised speeds for their internet connections. This massive difference between advertised and received speeds has finally caught the attention of communication regulator OFCOM.

OFCOM has warned ISP's that they must be more transparent about the actual speeds consumers are receiving and there are calls from consumer panels to make ISP's contact customers within a fortnight of joining to inform them of their exact actual top speeds. OFCOM has also introduced, since Valentine's Day this year, important regulatory changes that give consumers freedom to switch ISP's if they are not happy with the service and speeds.

In the past ISP's could bully consumers into staying with them by charging them for changing providers and by creating delays that left consumers without a broadband connection for weeks, a situation that forces a lot of people to reluctantly remain with a provider they were unhappy with. Under OFCOM's new regulations, ISP's can no longer charge for switching to new providers. They must also ensure that the Migration Authorisation Code (MAC), the code which is given to customers to give to their new providers, is passed on within five days of the request. In the past ISP's would wait weeks before giving these codes to customers, in order to deter them from changing. Now under the new regulations consumers are protected from this practice.

These changes are part of what will be a continuing development of adequate regulatory standards that are needed for the booming broadband industry. As it becomes more integral to daily life, and bandwidth becomes more valuable, we will need to ensure that consumer rights are protected.

With these changes in mind, now is a really good time to do a test of your broadband speeds to ensure that you are getting what you are paying for, and that you CAN get what you are paying for. With many of the previous obstacles to changing providers removed, consumer freedom is far greater and worth taking advantage of to ensure you the best deal.

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